Winners Win Inc. Exists to Prepare the Next Generation of Student-Athletes to Win in Life.

Winners Win was created by Taneka Rubin, a former professional basketball player, championship-winning coach, and author, with a passion for empowering the next generation of student-athletes.

What began as a vision to inspire youth has grown into a movement that equips athletes with the tools to excel not only in their sport, but also in the classroom and in life. Through books, the CHAMP curriculum, and impactful programming, Winners Win provides practical strategies for leadership, resilience, and personal growth.

At its core, Winners Win is about developing the mindset, habits, and character that allow student-athletes to thrive in every arena of life.