Winners Win Inc. exists to Develop Championship Athletes Who Win in Life
Tools, training, and resources from former pro athlete Taneka Rubin to build mental toughness, character, and leadership in student-athletes
Free Playbook for Coaches
5 proven strategies for developing championship athletes. Get the playbook.
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Free Parent Masterclass
14-minute video training on raising athletes who excel in their sport and in life.
Watch NowWinners Win was created by Taneka Rubin, a former professional basketball player, championship-winning coach, and author, with a passion for empowering the next generation of student-athletes.
What began as a vision to inspire youth has grown into a movement that equips athletes with the tools to excel not only in their sport, but also in the classroom and in life. Through books, the CHAMP curriculum, and impactful programming, Winners Win provides practical strategies for leadership, resilience, and personal growth.
At its core, Winners Win is about developing the mindset, habits, and character that allow student-athletes to thrive in every arena of life.
