Winners Win Inc. exists to Develop Championship Athletes Who Win in Life

Tools, training, and resources from former pro athlete Taneka Rubin to build mental toughness, character, and leadership in student-athletes

Winners Win was created by Taneka Rubin, a former professional basketball player, championship-winning coach, and author, with a passion for empowering the next generation of student-athletes.

What began as a vision to inspire youth has grown into a movement that equips athletes with the tools to excel not only in their sport, but also in the classroom and in life. Through books, the CHAMP curriculum, and impactful programming, Winners Win provides practical strategies for leadership, resilience, and personal growth.

At its core, Winners Win is about developing the mindset, habits, and character that allow student-athletes to thrive in every arena of life.

Explore CHAMP For Life
Explore CHAMP For Life for Individuals
Taneka Rubin (Winners Win) and N'Kayah Kersey (Culture Coach) impacting student athletes. This powerful workshop for the Lake Mary Girls Basketball Team - combined the CHAMP For Life curriculum with behavior science to strengthen communication, confi
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Book signing for student athletes at The Ruby Corner in Butler, AL. Taneka Rubin chatting with an athlete from Patrician Academy will signing the book Winners Win.
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