Winners Win Movement™ is where student-athletes learn how to think, lead, and win.

Winners Win helps student-athletes develop the confidence, leadership, communication, mindset, habits, and decision-making skills that strengthen how they compete and who they become.

FOR COACHES

Free Coach's Playbook:
Developing Championship Athletes

Get 5 proven strategies for building mental toughness and character in your athletes.

Download Free Playbook
FOR PARENTS of ATHLETES

Free Parent Masterclass:
Supporting Your Student Athlete

Learn how to navigate recruiting, pressure, and development without damaging relationships.

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Allow Me To Introduce Myself

Hi, I’m Taneka Rubin, Founder of Winners Win. This video is a compilation of my work with student athletes at Montverde Academy and Point Guard Academy | PGC

Taneka Rubin - Former Professional Basketball Player and Youth Development Expert

Meet Taneka Rubin

Former Professional Basketball Player (Overseas), Championship Coach, Author, Youth Development Expert

Taneka Rubin knows what it takes to build champions. From overcoming a career-threatening ACL injury in high school to earning her education on scholarship from Glendale Community College to Florida A&M University to the University of East London, Taneka has lived the journey from adversity to excellence.

Today, she serves as Student Athlete Development Coordinator at Montverde Academy (one of the top schools in the nation), where she created the Soar to Success program for high school student-athletes. Taneka also serves as Director at PGC Basketball and Assistant Coach for the Montverde girls' basketball team.

15+ Years Experience
3500+ Athletes Developed
4 Published Works

Through Winners Win Inc., Taneka provides the systematic character development tools that coaches wish they had. She shares proven frameworks for building mental toughness, resilience, and leadership in student-athletes.

Are you ready to develop championship character in your athletes?

Read Taneka's Full Story Get CHAMP Foundations

Coaches & Athletes Love Winners Win

See what coaches, athletic directors, and student-athletes are saying about the impact of Winners Win programs and books.

The Latest Reads

Insights on athlete development, mental training, and winning in life from Taneka Rubin and the Winners Win team.

Featured
"Soar to Success" Inspires Student-Athletes to Grow and Lead
Press, CHAMP, Programs
"Soar to Success" Inspires Student-Athletes to Grow and Lead
Press, CHAMP, Programs

Taneka Rubin shares insight on Soar to Success through this press feature. Learn how athletes strengthen character and leadership.

Read more →
Press, CHAMP, Programs
From Locker Room to Life: How I Learned What Real Leadership Looks Like
CHAMP
From Locker Room to Life: How I Learned What Real Leadership Looks Like
CHAMP

Leadership is a full-time job for student-athletes. Taneka Rubin shares keys that she learns over the course of her basketball career.

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CHAMP
Go to Grow
Go to Grow

It’s not easy to decide to retire from the sport you love, but you must go to grow. Taneka Rubin shares her thoughts on leaving familiar comfort zones, and why athletes must all come face to face with the discomfort to grow.

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“Regret is the heritage of those who live a fear-driven life.”
— Taneka Rubin, Winners Win book
Taneka Rubin (Winners Win) and N'Kayah Kersey (Culture Coach) impacting student athletes. This powerful workshop for the Lake Mary Girls Basketball Team - combined the CHAMP For Life curriculum with behavior science to strengthen communication, confi
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Book signing for student athletes at The Ruby Corner in Butler, AL. Taneka Rubin chatting with an athlete from Patrician Academy will signing the book Winners Win.
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