Winners Win, Inc. exists to Develop Championship Athletes Who Win in Life
Tools, training, and resources from former pro athlete Taneka Rubin…building mental toughness, character, and leadership in student-athletes
Free Playbook:
Developing Championship Athletes
Get 5 proven strategies for building mental toughness and character in your athletes.
Download Free PlaybookFree Parent Masterclass:
Supporting Your Student Athlete
Learn how to navigate recruiting, pressure, and development without damaging relationships.
Watch Free MasterclassThe FALL 2026 Cohort starts in a few days. A few spots are still available. Sign up today.
You see it in her.
The Winners Win Cohort “Confidence to Compete”
You see it in her every day. You see the talent, the drive, the potential that goes beyond what happens on the court. Her confidence to complete is either there or it's not.
She’s a middle-school or high-school athlete.
You see what she's carrying…the pressure to perform, the silence when she should be speaking up, the moment when competition ends, and she doesn't quite know who she is without it.
The Winners Win Cohort environment is what she needs.
This is a 4-week virtual experience for girl athletes focused on confidence, handling pressure and mistakes, communication, leadership, and trusting themselves as competitors.
Complete the application today to grab one of the last few spots.
Girls who were not talking in the first week were leading the discussion at the end.
-COACH TANEKA RUBIN
What Develops Athletes
◆ Engaged Personal Development
An experience the athlete is actively engaged in, because learning how to lead should be just as engaging as the sport itself.
◆ Leadership She Lives
Responsibility, accountability, and the habits that make a leader...practiced in real time, not just talked about.
◆ Community That Gets It
An intimate setting where she reflects, connects with athletes facing the same pressures, and builds relationships that go beyond the game.
◆ Identity Beyond the Jersey
Space to reflect on who she is and who she wants to be, beyond the role of athlete. That's what she carries forward.
COHORT 2 HIGHLIGHT
A Division I player joined Coach T in the room.
During Winners Win Cohort 2, Coach Taneka Rubin was joined by Lourdes Da Silva Costa, a former Montverde student-athlete, who played Division I women's basketball player at The University of Alabama. She brought her experience and excellence directly into the development experience.
I coached her at Montverde Academy…she gave these girls real insight into confidence, mindset, and what it actually takes to compete at the next level.
Check out this video.
Girl athletes in middle school or high school who NEEDS this…
Complete the application NOW for our Fall 2026 Cohort.
Don’t wait, there are a limited number of spots.
We’re running 2 Cohorts…choose the day that works for your family.
Start dates:
Sunday, October 11, 2026
Tuesday, October 13, 2026
Allow Me To Introduce Myself
Meet Taneka Rubin
Former Professional Basketball Player (Overseas), Championship Coach, Author, Youth Development Expert
Taneka Rubin knows what it takes to build champions. From overcoming a career-threatening ACL injury in high school to earning her education on scholarship from Glendale Community College to Florida A&M University to the University of East London, Taneka has lived the journey from adversity to excellence.
Today, she serves as Student Athlete Development Coordinator at Montverde Academy (one of the top schools in the nation), where she created the Soar to Success program for high school student-athletes. Taneka also serves as Director at PGC Basketball and Assistant Coach for the Montverde girls' basketball team.
Through Winners Win Inc., Taneka provides the systematic character development tools that coaches wish they had. She shares proven frameworks for building mental toughness, resilience, and leadership in student-athletes.
Are you ready to develop championship character in your athletes?
Coaches & Athletes Love Winners Win
See what coaches, athletic directors, and student-athletes are saying about the impact of Winners Win programs and books.
Latest from the Blog
Insights on athlete development, mental training, and winning in life from Taneka Rubin and the Winners Win team.
“Regret is the heritage of those who live a fear-driven life.”
Taneka Rubin shares insight on Soar to Success through this press feature. Learn how athletes strengthen character and leadership.