What Is The Winners Win Cohort

The cohorts are small, invite-only development groups for girl basketball players focused on mindset, habits, confidence, leadership, and identity.

Coaches are invited to refer athletes who would benefit from this off-season and off-court development designed to support their team culture.

March 2026 Cohort: Why Now Matters

March is the critical reset moment. School basketball season just ended or is ending. AAU and summer leagues are about to begin.

This 4-week window is when athletes either carry forward bad habits, burnout, and pressure—or they reflect, refocus, and grow into the leaders their next season needs.

That's why the first Winners Win Cohort is happening in March.

• START DATE: Tuesday, March 3, 2026

• TIME: 7 - 8 pm EST

• DURATION: 4 weeks, every Tuesday

• PLATFORM: Virtual via Zoom

• GROUP SIZE: 8 athletes

• CURRENT STATUS:

• 10 athletes have applied

• 4 paid and confirmed

• 6 coach-referred athletes have applied, but have not paid

• Applications are still being accepted, as coaches continue referring athletes

We'll start a waitlist for an additional cohort when we reach capacity.

The Challenge

Girl basketball players are facing more pressure than ever, including performance expectations, academic demands, social comparison, and the stress of transitioning out of their school season.

Student athletes need tools to reflect, refocus, and grow. They need character development that goes beyond the court.

Coaches referred these athletes to the cohort because they demonstrate the character and commitment teams need.

Families invest everything in the regular season, then travel teams, tournaments, and more.

However, there's still a gap.

The Gap and The Solution That Didn't Exist Until Now

Athletic training develops skills. Regular-season games and tournaments develop experience. But who's developing the character, mindset, and emotional regulation that actually determine who succeeds?

Most programs don't specifically consider these qualities or assume they develop automatically.

Winners Win trains them intentionally through the proven CHAMP Framework.

What Makes Winners Win Different:

Winners Win and the CHAMP Framework are among the first programs designed specifically to bridge that gap—giving athletes systematic training focused on mindset, habits, confidence, leadership, and identity that create champions on and off the court.

We support athletes with something completely new in youth sports development...without replacing other youth programs.

We're filling the gap they don't address: building the person behind the player.

Why Your Sponsorship Matters

What we see is that not every family has $250 available for off-season training, even when their daughter is all-in. Some families invest everything they have in the regular season, travel teams, tournaments, fitness training, and more. They haven't budgeted for off-court character development…because it's new.

Your sponsorship is needed now so athletes can start on March 3rd with this preferred cohort.

Your investment makes sure talent and commitment—not budget—determine who gets next-level development. When a coach says "this athlete is ready," nothing stops her from participating.

This isn't charity. It's an investment in athletes who are ready.

Who Needs Sponsorship?

These aren't random athletes. Coaches have personally referred them because these athletes demonstrate commitment, coachability, and character.

They come from competitive programs. They’re athletes whose coaches saw leadership potential, resilience, and work ethic.

How Athletes Are Selected:

Coach-referred ONLY means:

• A basketball coach personally identified and recommended this athlete

• The coach verified the athlete's commitment, attitude, and readiness

• The athlete and parent completed an intake form demonstrating seriousness about growth

• We communicate directly with parents to maintain coordination and commitment.

This creates a holistic and collaborative environment. We don't work with students without parent involvement. With only 8 spots per cohort, every athlete has earned their place. They're verified by the coaches who work with them every day, either on the court or through player development activities.

When you sponsor an athlete, you're investing in a specific girl who's been identified by her coach as ready to grow. You'll receive progress updates throughout the cohort and see the direct impact of your investment.

What We've Seen So Far

This cohort builds on the successful workshops Taneka Rubin has conducted with competitive basketball teams. She's an educated, former professional basketball player and student-athlete development expert. She's affectionately known as Coach T.

During a recent workshop with a Florida high school team, athletes completed questionnaires where they shared powerful and honest feedback.

One theme emerged clearly: student-athletes are facing more pressure than ever—performance expectations, academic demands, social pressures, and emotional stress.

Throughout the year, Coach T works with athletes, parents, and coaches who share stories of:

• Coming back from career-threatening injuries and needing mental tools to rebuild confidence

• Struggling with pressure to perform perfectly

• Needing help regulating emotions during high-stakes moments

• Wanting to lead but not knowing how

Coaches repeatedly request access to Taneka because they see the need for the type of development she offers these athletes:

See Taneka's direct impact on youth